If content is consumed inside AI, SEO alone isn't enough

WHAT HAPPENED

OpenAI launched the Sites feature inside ChatGPT

The official page says you can create, host and share websites, apps and games in ChatGPT. You can also publish with a ChatGPT-hosted URL or connect your own domain.

THE NUMBER

95%

lower input token cost with caching

In OpenAI's production guide, this applies to cached tokens, depending on the model.

THE REAL PROBLEM IN COMPANIES

What I see in companies when discovery moves to AI

1. 01The content exists, but it wasn't structured for machines to read well
2. 02The company shows up on Google, but doesn't measure AI citations
3. 03There's an AI test live, but nobody separates reads, questions and clicks

I'VE ALREADY SOLVED THIS

I did this for one of Brazil's largest cosmetics companies

1. 01Annual report rebuilt to be read and cited by ChatGPT, Claude and Perplexity
2. 021,427 reads by AI crawlers, from 8 different engines, in 15 days
3. 0360 people reached the site by clicking an AI citation

MY TAKE

Measure instead of assuming.

If the discovery interface changes, companies need to measure the new channel for real. In practice, adapting content for AI isn't enough. You have to separate crawls, real questions and citation clicks to know whether this drives acquisition or just bot traffic.